Attention all Brick and Mortar businesses!
DO YOU HAVE SUFFICIENT INTERNET EXPOSURE?
Whether you like it or not, it is essential that you have sufficient exposure on the internet otherwise your competitors will be taking your potential customers.
So if you are someone who has just moved into your town searches online for say a hairdresser, plumber, mechanic, or dentist, or whatever business you are involved in, will they find your business listed?
There are so many ways to get noticed online, the ones I know of are listed below;
1. Set up a facebook page
This is easy enough to do, it takes a bit of practice though to work your way through all of the steps; if you do not have the know how there are services out there who will set up a facebook page for you.
2. Set up a twitter account
Setting up a twitter account is quite easy, the one thing I like about twitter is that it is so easy to send tweets. I write my tweets on a word document the night before and simply copy and paste them when tweeting.
3. Set up a linkedin account
Linkedin is a good site to network with other like minded people, it is a site where you are able to write out your CV for potential employers to see. I use linkedin to post articles I have written though.
4. Set up a blog on wordpress or blogger
You are able to set up a free blog on wordpress.com or blogger.com; these are ideal for those with limited technical know how and once you get a bit more tech savvy, you can set your own website up. I have several blogs on these platforms plus others on other free site building platforms. I also have my own site.
5. Get listed on yelp.com
Yelp is becoming more popular as a review site; how it works his customers list the businesses by placing a review about them then it is up to the business to claim their business on yelp.
6. Post articles on ezinearticles.com
ezinearticles.com is one of the most popular article sites on the net. A lot of businesses write articles about the business they are interested in; let’s say you own a hotel, then you could write helpful articles about the hospitality/tourism industry with a link at the bottom of the article to your hotel’s website.
There are lots of other ezines; one is hubpages.com which like ezinearticles has a lot of information.
7. Set up an autoresponder
An autoresponder allows you to send numerous emails to your list of subscribers plus you can do a whole lot of other stuff. AWEBER, Get Response, and Mailchimp are three of the most popular autoresponders; I use Aweber, they have an excellent system and helpline if you get stuck. You can sign up for aweber below;
Aweber has the right tools for your email marketing campaign
Aweber is an auto responder which enables you to send messages to your list of customers. With Aweber you are able to collect email addresses of those who have signed up to your list.
What I enjoy about Aweber is their very good support system. If I am unable to figure something out then I just send an email to the aweber support. Very happy with the service I have received.