Advantages of Domestic Tourism
The Borders may have been slammed shut to tourists but domestic tourism offers advantages that overseas tourism does not.
For those who want to take a holiday in their own backyard there will not be such a hassle getting accommodation in tourism hotspots; it is a good opportunity for KIwis to see their own country before the borders open up and will be in 2022 at the earliest.
Certainly, we need tourism to return in order to pay off the covid debt.
But in the meantime businesses have no option but to turn to domestic tourism.
For tourist operators, domestic tourism offers repeat business.
Someone coming from say China will pay one visit, return home, then save up for a holiday somewhere else, but Kiwis will often visit the same place several times over.
It will be the same in other countries too. It has been said 20% of your customers provide 80% of your revenue so it pays to take care of ALL your customers and they will repay you with repeat business.
People will happily fork out money to pursue their passion whether that be skiing, whitebaiting, duck shooting, sport, or whatever. A good example are the white baiters who travel to Haast every year providing accommodation providers and other businesses in the tiny West Coast township with much needed income during a quiet time.
What this means is repeat business for those serving the domestic tourist market and the local population.
It is therefore important to form a good relationship with your customers by keeping them up to date with goings on in the business and the local district.
An autoresponder can do this for you.
What is an auto responder?
It is a system of sending emails to hundreds or thousands of people who have agreed to be on your email list.
Using an autoresponder helps build relationships with your customers and that is so whether you have a brick and mortar business or operate solely online.
Aweber is a popular email marketing autoresponder; you can join here for your FREE 30-day trial;
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www.robertastewart.com